MagicInk Interactive

Why brightness is critical for your retail store display


Why is Brightness Important? What are the components of Brightness?

Just like when the sun shines through your open window, producing that pesky glare on your home TV, your store display might not be capable of combating the suns intense light, dimming that visually stimulating window display you’ve worked so hard on. Worse yet, without the proper set up, the sun’s glare could actually irritate and drive away your customers. Window displays are one of the most important marketing points for any store: having the proper, eye capturing display draws consumers in as your potential customers. However, without the proper motivation to enter your store, you’ll never have the chance to show them why you’re standout. So, what can you do to fight off that sun and keep your window display from become a shadow of what it could be? Well the two biggest contenders against those sun’s rays are brightness and surface area.

Surface Area

Just bringing in your home’s TV for your retail store displays won’t be enough to get the job done. Not only does it lack the brightness necessary to fight off the sun all day, but it also lacks the surface area needed to make sure that, when the sun wins the battle, it doesn’t win the war. We highly recommend that, at minimum, you make sure that the surface area of your TV display is at least 65 inches – but the larger the better. A great alternative to single-display models is a tile display. By putting together multiple TVs and syncing their screens together, you can produce a stunning, tight display that shows you have put time, effort, and care into your store.

Nits: the brighter the better

Brightness is measured in nits. Shaving off some of the more technical aspects of it, it’s all about the intensity of visible light being thrown off of your TV screen. For a storefront, the absolute, bare minimum acceptable (but not recommended) is 700 nits. Note that there is an inverse relationship between surface area and brightness: the smaller your surface, the more nits you’ll need to keep your window display clean and accessible. We recommend that you use somewhere between 1,000-2,500 nits for your TV displays, tending towards the higher end for those smaller TVs.

What are your retail store displays reflecting: your high standards or sun?

If you’ve noticed potential customers walking by your storefront or shielding their eyes in a desperate attempt to get that first look at your store, it might be time to check and see if your retail store displays are up to standards. Remember, don’t just stick your home TV in the window to make due, you want a display big enough and bright enough to get the customers you deserve.