MagicInk Interactive

Nov
03

Gearing Your Retail Store Displays Towards Millenials

Millennial describes the generation of people born between the 1980s and early 2000s; it also demarcates the consumer base that is settling into the most concentrated share of demand-side purchasing power. What does this mean for you and your company? It means that if you aren’t marketing to Millennials you are running the risk of...
Nov
03

Brand Building and Retail Store Displays

A Successful Brand is a Process To have a successful brand you must always be actively engaging in a sort of transformation and reinvention. A successfully brand does not just follow the previous four points, it constantly reaffirms them as a living, organic, and daily process. The successful brand is one that is always restyling...
Nov
03

The Art and Science of Window Displays

Overlooking the importance of your window displays is, without a doubt, one of the most fatal errors you can make. A traditional brick and mortar storefront faces the important obstacle of creating and maintaining a high ‘capture rate’: that is, physical retail stores need to ensure that people passing by actually come into their store....
Jun
30

The Importance of Design

Making your retail store displays visible enters you into the competition, but doing so is not a move in the game quite yet. Now that you’re playing, though, it’s important to consider what steps you will take to show your customers you’re leaps and bounds ahead of your competitors. Proper design implementation is the first...
Jun
24

Brand Identity and Your Retail Store Display

The Importance of Brand Identity When it comes to identifying with something, a person will usually feel as though that thing not only reflects who they are, but that it is also is a part of them. Like the sports fanatic who puts their heart and energy behind their home team and proudly calls themselves...
Jun
20

Avoiding Customer Boredom with your Retail Store Displays

Keeping Customers Engaged Just having a unique and engaging experience isn’t enough for you to keep your brand successful. If your retail store displays never change you won’t have the staying power to keep your consumer base. Brand loyalty is what sets your brand apart from the others. It is what makes your customers want...
Jun
17

Why brightness is critical for your retail store display

Why is Brightness Important? What are the components of Brightness? Just like when the sun shines through your open window, producing that pesky glare on your home TV, your store display might not be capable of combating the suns intense light, dimming that visually stimulating window display you’ve worked so hard on. Worse yet, without...
Mar
31

Missed Opportunities

Imagine yourself entering a store. There’s a sneaker display to your right, some sweatshirts to your left, the cash wrap in the center of the store. You make the rounds, maybe look at a price tag on a sweatshirt, or spin the sunglasses display to see if any styles that catch your attention, and when nothing...
Mar
31

Branding Display to Sales

Your displays are the backbone of your store. Meticulously organized and presented product is paramount to any successful retail operation; and everyone from the CEO to your customers knows it. Your store has to be more than just clean and well kept though; it needs to engage and interact with the brand on a level...