MagicInk Interactive

  • Gearing Your Retail Store Displays Towards Millenials

    Millennial describes the generation of people born between the 1980s and early 2000s; it also demarcates the consumer base that is settling into the most concentrated share of demand-side purchasing power. What does this mean for you and your company? It means that if you aren’t marketing to Millennials you are running the risk of…

    Millennial describes the generation of people born between the 1980s and early 2000s; it also demarcates the consumer base that is settling into the most concentrated share of demand-side purchasing power. What does this mean for you and your company? It means that if you aren’t marketing to Millennials you are running the risk of an underutilized or subpar business.

    Who Are They?

    With the advent of technology has come a particularly fast paced culture. Millennials are at the heart of this drive, and often fuel innovation with their willingness and excitement for the next best thing. Generation Y’s tenacious pursuit is indicative of a key part of the millennial mindset: life is about grasping as many exciting experiences as one can. In fact, studies show that nearly 78% of Millennials would rather spend their money on new experiences than lasting material possessions. Also referred to as the ‘net’ generation, it is unsurprising that millenials should reflect in their personality the constant growing and outdating that technology is known for.

    Another nickname given to Generation Y is the “selfie” generation. While this nickname may have been intended as formative critique on Millennial lifestyle choices, it nevertheless connotes a practical truth for the business savvy person: Generation Y is much more individualistically inclined than their predecessors. In other words, for Millennials, the most important experiences are the ones that adapt to their preferences and desires. It isn’t so much about being part of something bigger and grander than them. Instead, it is about how much something can augment their personal lives.

    Take Amazon for example. While Amazon is the largest marketplace in the world, its popularity comes from its ability to cater to and market towards each individual’s wants. When a Millennial goes to Amazon, they feel as though the experience offered is one built for them. After each purchase, Amazon narrows in more and more on what it is exactly that each particular customer wants. This is strikingly different from physical retail stores where a customer may feel as though they need to wade through a multitude of irrelevant goods just to find what it is they are looking for.

    An experience focused personality poses a particular problem to any business. While the personality in question is visiting your store (via mobile or otherwise), they may not be there to actually purchase your products. Considering Generation Y’s preferences for experiences over material possessions, it is in all likelihood that they are at your storefront simply to browse. This makes converting them into customers all the more difficult – and all the more important.

    Bringing in the Millenials

    A lust for adventure can express itself as a small attention span. By focusing that attention span on your business, you give yourself the (albeit sometimes short) time to prove to them that you’re what they want.

    Considering this, attracting Generation Y to visiting your business through ‘adventurous’ marketing and then converting them into customers by catering to their individual preferences presents itself as the best ‘general outline’ available. No matter what your product offering is, marketing it as something fun and unique is going to help draw them in.

    After you have their attention, your next step should be molding your marketing and retail store displays to them. It isn’t just about you having a product they want; its about what you mean to them and what they mean to you. By building a relationship that feels personalized and concerned, you create a space where the members of Generation Y feel that they belong. Work with this sense of community and find a balance between the group and the individual – you won’t regret it. A great way to saddle both spheres is to let the individual help build their own relationship: the ‘selfie’ generation is big on social media sites. Give them incentives to include you in their pictures and posts and you’ll find the word of mouth to be a powerful ally in increasing your popularity.

    As a final note, digital access is important to the up-and-coming generation. Give Generation Y the ability to access your products and community online. The easy access also gives your business more sway beyond the immediate physical area of your brick and mortar store. By making methods of giving feedback available online, you will also give yourself a considerably larger amount of information on how to implement and where to focus your branding strategy. To check out more on how best to create the best branding strategy you can, check out our article HERE 

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    Missed Opportunities

    Imagine yourself entering a store. There’s a sneaker display to your right, some sweatshirts to your left, the cash wrap in the center of the store. You make the rounds, maybe look at a price tag on a sweatshirt, or spin the sunglasses display to see if any styles that catch your attention, and when nothing…

    Imagine yourself entering a store. There’s a sneaker display to your right, some sweatshirts to your left, the cash wrap in the center of the store. You make the rounds, maybe look at a price tag on a sweatshirt, or spin the sunglasses display to see if any styles that catch your attention, and when nothing is calling your name or demanding a purchase, you decide to move on. This is a common course of action for any consumer that is out and about shopping; browsing until you finally find that article of clothing, album, or pair of shoes that you connect with. You’re on the hunt for that connection, that impulse, that need to buy…and anything you don’t feel that connection with is something that you immediately move past from.

    Are your retail store displays failing your brand?

    Now that we’re done with that little exercise, think about your store and your consumers.

    • How many enter your store only to do a quick breeze through and then exit almost as quickly as they entered?
    • Even worse, How many consumers walk past your store each and every day, without so much as glancing at your products or offers on display?

    It’s easy to chalk up this potential sale walking away as a consumer not interested in what you have to offer, but what if you could turn the tables?

    Let’s do just that

    Why not leverage retail store displays to connect your brand with your visitors, not the other way around? MagicInk Interactive can help you take your brand and your products to the next level. Our targeted efforts in your retail store include all creative and layout aspects. We provide the entire spectrum for your retail store display overhaul, from photoshoots, video and video feeds, flash animation, interactive design, and all manners of graphic design. We then would implement your new creative in the following areas to transform your store from one that attracts browsers, to one that attracts buyers.

    Window display

    Your window displays should communicate three key points; your brands style, your brands messaging, and cost. They can be leveraged for seasonal sales, or inform passers-by of your current promotions. In the process of restructuring your retail store display, the window display comes first. The more people we bring in, the more sales you’re going to see.

    Steve Madden Window Displays with MagicInk Interactive

    Want to see an example of a MagicInk Interactive clients window display? Click Here!

    Interactive display

    Our interactive display can equip your store with gesture and touch controlled interactive visual display systems. These are ideal for product advertising, retail merchandising, and point of sale promotions. These displays can be leveraged as an informative, multi-touch surface that provides an entertaining and interactive billboard or portal to multimedia content such as product info, advertising, or games! We told you we’d connect your brand to your visitors with your display didn’t we?

    75 Rockefeller Interactive Displays with MagicInk Interactive

    Want to see an example of a MagicInk Interactive clients interactive display? Click Here!

    Branding display

    Branding displays are going to bring your merchandise to life. We will give your customers a compelling view of your product, off the rack so that you can showcase your brand and styles in an informative, and conversion based, way. Our displays will help your potential customers identify and relate with the styles you have on display, and increase your interactivity and sales.

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    Want to see an example of MagicInk Interactive clients branding display? Click Here!

    Ready for results? Get in touch.

    What are you waiting for? We have testimonials. We have examples. We have a proven track record of success, and our clients keep coming back for more. Contact us today, get your free assessment, and begin the process on equipping your brand with retail store displays that bring in, interact with, and help you close more sales!

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    Magic Card

    Our premier marketing tool has finally arrived. The Magic Card combines print and digital elements to create the perfect mixed media tool – guaranteed to get your brand noticed. This card has many customizable elements from varying sizes of LCD screens, finishing options, pockets, magnetic closures, orientation, chapter buttons, and more! The battery powered screens…

    Our premier marketing tool has finally arrived. The Magic Card combines print and digital elements to create the perfect mixed media tool – guaranteed to get your brand noticed. This card has many customizable elements from varying sizes of LCD screens, finishing options, pockets, magnetic closures, orientation, chapter buttons, and more! The battery powered screens allow you to add customized video content in a flash with our “drag and drop” feature; all you need to do is plug the card into any computer. Let us create this impactful leave-behind today!

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    Sound & Communications Feature

    MagicInk Interactive has been featured in an article in the July 2014 issue of Sound & Communications, a national publication specializing in AV for systems integrators, contractors and consultants. The article highlights a recent installation for PUMA @ Macy’s Herald Square, New York. Entrusted to implement several digital solutions in PUMA’s new space, MagicInk also…

    MagicInk Interactive has been featured in an article in the July 2014 issue of Sound & Communications, a national publication specializing in AV for systems integrators, contractors and consultants. The article highlights a recent installation for PUMA @ Macy’s Herald Square, New York.

    Entrusted to implement several digital solutions in PUMA’s new space, MagicInk also handled the creative execution and was there to oversee the project in its entirety. This new shop has been recognized as the most sophisticated of the sports brands on Macy’s renovated 4th Floor shops.

    Read the full article here: Kickin’ It In Retail: Sign Age

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    The Difference

    The Difference between photography and taking pictures. The difference between art direction and placing pictures on a page. The difference between telling a story and shooting a video. MagicInk is the difference. We provide a menu of affordable and brilliant creative services. The end result in elevating your brand and creating demand. Let us help…

    The Difference between photography and taking pictures. The difference between art direction and placing pictures on a page. The difference between telling a story and shooting a video. MagicInk is the difference. We provide a menu of affordable and brilliant creative services. The end result in elevating your brand and creating demand. Let us help you with your story.

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who we are

Industry leaders, adaptive to change, digital pioneers, visual solution experts – these are some of the accolades that have been attributed to our talented team of professionals. At MagicInk Interactive, our mission is to engage your target audience in a meaningful conversation with your brand by creating an experience through technology that is sure to leave an impact!

MagicInk was recently acquired by Panasonic to expand their digital signage business as MagicInk Interactive was recognized as a leader in it’s industry.  Both of these companies hold shared views on excellence, customer service and the same passion for the business.  Together, MagicInk Powered by Panasonic can address the complete range of creative, digital and printed display needs across customers’ national and international geographic footprints.

Check out our deck here: Capabilities Deck

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